Progress. It is the driving force behind everything Audi does. It is the result of meticulous design, exhaustive testing and inspired engineering. It is the innovations in both comfort and performance that are standard in every model of the Audi family.
Recently Polk and AutoTrader.com conducted a study called ‘The 2012 New Luxury Vehicle Loyalty Study‘. A luxury loyalist is defined as a luxury new vehicle buyer/household that purchases a replacement vehicle or an additional vehicle from the same luxury brand that they already own. When loyalists were questioned about why they stayed loyal to a brand, the top five reasons were:
- Brand Affinity (cited by 44%)
- Quality/Reliability (cited by 33%)
- Driving Performance (cited by 24%)
- Price/Finance/Value (cited by 16%)
- Styling/Design (cited by 16%)
Styling & Design ranks much higher for Audi drivers than other brand loyalists as a reason to stay. The luxury Brands used in this study were Acura, Audi, BMW, Cadillac, Lexus and Mercedes-Benz.
Audi is constantly striving to make things stylish, in fact, Audi revolutionized vehicle lighting with the first full-LED headlamps appearing on the Audi R8 in 2008. Today, the use of LED technology helps create a look that’s iconic and unmistakably Audi—even in the dark of night.
Stop by McGrath Audi and take out a vehicle that is powerful, efficient, safe and luxurious. If you are an Audi Loyalist, thank you. I you aren’t, we’d love to show you what we’re made of.